Direct Mail

When we start working with a new client, we often find many of them skeptical of direct mail. However, stats from the 2017 DMA Response Rate Report indicate that direct mail is the single-highest performing marketing channel. To put it simply, physical mail drives transactions much more than digital ads. If you’re a small business owner in Kentucky looking to acquire new customers and increase your sales with quality consumers quickly, then you should consider a direct mailing campaign. Direct mailers are incredibly affordable, providing business owners in Kentucky with an incredible return on investment. Our team can help you draft a direct mailing strategy.
What We Offer

Direct Mail

Targeted Mailing Lists

Occupant lists, consumer lists, business lists, specialty lists – we have them all; as well as a wide range of demographic selections allowing you to target your best prospects.

Shared Envelope

Direct Mail Advertising in the familiar red, white, and blue envelope gives businesses the benefits of targeted direct mail but at very reasonable rates. At a cost of about 4¢ a home, advertisers efficiently reach high income homes in their local area using custom designed ads that get results.

High Impact Postcards

Direct mail postcards offer marketers a highly targeted and customized way to reach potential new customers and keep in touch with existing customers. A full range of services are available to help identify and target prospects by a variety of demographic factors including: Household Income, Age, Home Value, Occupation, Presence of Children in the home, – Plus dozens more.

Targeted – Mail only to the most profitable prospects, increasing response rates and ROI.
Measurable – Know exactly when the postcard is hitting; redemption information can be analyzed to measure effectiveness of each campaign.
Personalized – To improve readership and response rates.
Effective – New mover program, customer profiling, radius, and loyalty mailings.

Letters

Letters are a powerful and effective direct mail option. They allow for more space to sell than a postcard and offer a more confidential and professional tone. Letters provide the opportunity to insert additional information such as flyers, magnets, or other value added materials.

Letter options – 8 ½ x 11, 11 x 17, 4, 6 or 8 panel mailers, Full Color brochures and self mailers.

New Mover Program

New movers are in the market for all types of new products and services to make their new house a home. Mailing to this group offers and excellent way to introduce your business to people with discretionary income. These new home owners are in a spending mode due to their recent home purchase.

New home owner lists are compiled monthly
Database managed by location, reaching new movers closest to your location
Printing of postcards and business reply card (BRC) tri-folds for each market
‘Print and Hold’ printing at higher, more cost efficient quantities and mail as needed
Full service “Turn Key” mail program

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What We Offer

Awesome Features

Brand & Offer Recall

Studies show that customers remember a digital ad less than 50% of the time. However, consumers can recall a direct mail advertisement more than 75% of the time. If they remember you, they are more likely to work with you. Digital ads convert less often.

More Likely to Drive Action

Our experts will take the time to explain the “motivation to cognitive load threshold” that is an integral part of our strategy. Direct mailers pass the critical threshold of “One.”

Humans "Wired" for Non-Digital Interactions

Digital ads can be difficult for consumers to comprehend. Studies show that it takes approximately 21% less cognitive effort to process a direct mailing ad than it does to embrace a digital ad.

Motivation to Cognitive Load Ratio

A load-ratio of one is considered average. Direct mailers have a load-ratio average of 1.33. Digital media, on the other hand, has a load-ratio of .86. When working together, we’ll explain how critical this difference can be.

Easier to Understand, More Persuasive

Because it’s easier to process and understand, it takes less time for a consumer to process a direct mailer than a digital advertisement visually. Direct mailers also prompt a motivation response rate that’s 20% higher.

Response Rate Statistics

Still not sold on the power of direct mail marketing? Consider these statistics, provided courtesy of the Direct Marketing Association.

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Direct Mail

The response rate for direct mail, across all industries, is 3.7 percent. This is the case when businesses use a house list. The response rate is one percent when using a prospect list. This is noticeably different than the all-digital channels response rate, which is a mere .62 percent.

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Envelopes

Envelopes, postcards, and other oversized mailers have a response rate of 4.25 percent.

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Current Direct Mailers

Direct mailers can offer a return on investment ranging from 15 to 17 percent.

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Direct Mail Investment

More than 80 percent of businesses indicate that they plan to incorporate direct mail into their marketing strategy in the coming year.

Call Today (859) 331-8875 or email kevin@mylocaltrend.com for all the details and a special introductory offer!