Targeted Mailing Lists
Occupant lists, consumer lists, business lists, specialty lists – we have them all; as well as a wide range of demographic selections allowing you to target your best prospects.
Direct Mail Advertising in the familiar red, white, and blue envelope gives businesses the benefits of targeted direct mail but at very reasonable rates. At a cost of about 4¢ a home, advertisers efficiently reach high income homes in their local area using custom designed ads that get results.
High Impact Postcards
Direct mail postcards offer marketers a highly targeted and customized way to reach potential new customers and keep in touch with existing customers. A full range of services are available to help identify and target prospects by a variety of demographic factors including: Household Income, Age, Home Value, Occupation, Presence of Children in the home, – Plus dozens more.
Targeted – Mail only to the most profitable prospects, increasing response rates and ROI.
Measurable – Know exactly when the postcard is hitting; redemption information can be analyzed to measure effectiveness of each campaign.
Personalized – To improve readership and response rates.
Effective – New mover program, customer profiling, radius, and loyalty mailings.
Letters are a powerful and effective direct mail option. They allow for more space to sell than a postcard and offer a more confidential and professional tone. Letters provide the opportunity to insert additional information such as flyers, magnets, or other value added materials.
Letter options – 8 ½ x 11, 11 x 17, 4, 6 or 8 panel mailers, Full Color brochures and self mailers.
New Mover Program
New movers are in the market for all types of new products and services to make their new house a home. Mailing to this group offers and excellent way to introduce your business to people with discretionary income. These new home owners are in a spending mode due to their recent home purchase.
New home owner lists are compiled monthly
Database managed by location, reaching new movers closest to your location
Printing of postcards and business reply card (BRC) tri-folds for each market
‘Print and Hold’ printing at higher, more cost efficient quantities and mail as needed
Full service “Turn Key” mail program
Studies show that customers remember a digital ad less than 50% of the time. However, consumers can recall a direct mail advertisement more than 75% of the time. If they remember you, they are more likely to work with you. Digital ads convert less often.
Digital ads can be difficult for consumers to comprehend. Studies show that it takes approximately 21% less cognitive effort to process a direct mailing ad than it does to embrace a digital ad.
Because it’s easier to process and understand, it takes less time for a consumer to process a direct mailer than a digital advertisement visually. Direct mailers also prompt a motivation response rate that’s 20% higher.
Response Rate Statistics
Still not sold on the power of direct mail marketing? Consider these statistics, provided courtesy of the Direct Marketing Association.
The response rate for direct mail, across all industries, is 3.7 percent. This is the case when businesses use a house list. The response rate is one percent when using a prospect list. This is noticeably different than the all-digital channels response rate, which is a mere .62 percent.
Current Direct Mailers